I love the nice weather!!!!!!
Hey hey,
Well today was an awesome day in the city and it seems that I finally got that taste of spring after a sheer boredom of the heavy snow we had over the past week. Today, I went to Downtown Toronto and I decided to do a little window shopping. The areas I went are: The Eaton Centre, Yonge Street, Queen Street West and the Fashion District. I bought myself a Boys Like Girls CD and a magazine called “Chart”.
With spring only 5 days away, it’s about time that many tourism operators are trying to promote to visit the city – in this case, Toronto. We’ve suffered the many effects of the post-SARS reality and it’s time that we decided to promote ourselves that our city is safe once again. In 2003, an aggressive tourism campaign was launched by the City of Toronto dubbed, “Toronto You Belong Here”. This campaign features a commercial by Raine Maida of Our Lady Peace. There’s also a Cantonese version of the particular ad campaign. I once used to have a song to that, but I couldn’t find anywhere….oh well, those were the memories….
However, I was able to download a song used by the Ford Motor Company of Canada, dubbed “Built for Life in Canada”. To conclude that, Toronto’s tourism campaign was indeed “Built for Life in Canada”. Mel Lastman, the former mayor of Toronto has dubbed the campaign as this:
“This simple slogan shows the world that Torontonians
are the warmest, most welcoming people on earth.
‘Toronto: You Belong Here’, reflects Toronto’s inclusiveness
and diversity in a way that greets the world with open arms.”
- former Mayor Mel Lastman
To conclude this blog, I’m leaving you seven music videos that tie in all into this. The song “The Great Escape” by Boys Like Girls really fits into the spring and summer vacation season.
There’s no place like this (commercial #1 with Molly Johnson – extended version!):
There’s no place like this (commercial #2 with Bryan Byrne):
There’s no place like this (commercial #3 with Tomi Swick):
There’s no place like this (commercial #4 with Keisha Chante):
There’s no place like this (commercial #5 with Alex J. Robinson):
Toronto Tourism campaign 2003 – You belong here:
Boys Like Girls – “The Great Escape”:
References:
