Bell’s marketing campaign just got bett”er”…….
If you people began to stumble upon your commute, you realized what in the name those two letters “er” came from…..
There’s a white background complete with those letters and a blue triangle complete with it as well. After many some rumours, much of the ad is fully revealed. It appears that Bell Canada is releasing a new logo and a new advertising campaign that wants to fit in into today’s standards, after they complete sacked “Frank and Gordon”, one of the well known personalities of the Bell Canada campaign.
I really missed those guys a lot, but it seems that it is time for “a new day” (in honour of Celine Dion). There are many countless blog postings regarding about the “er” mystery. One blogger has decided to write his/her view about it.
Brian Regan, a brand advisor for Bell Canada stated that the corporate brand is clear, bold and easily recognizable. More on that can be founded here.
Their new slogan is dubbed “Today just got better”. In French, it’s “La vie est Bell” (The Life is Bell). The Sympatico and Expressvu names will be retired and be rebranded as Bell Internet and Bell TV respectively.
Well, it’s “Life goes on” for the new owners of Bell and it’s time to refocus into the realities of this advertising world. As students are gearing up to go back to school, so does this new advertising campaign.
References:
“Bell Unveils new brand campaign”. Montreal Gazette. 7 August 2008. 7 August 2008. <http://www.canada.com/montrealgazette/news/business/story.html?id=032c6833-e5f5-4f1b-9044-ce7da620a319>
“Bell unveils new post-beaver corporate brand.” Media in Canada. 7 August 2008. 7 August 2008. <http://www.mediaincanada.com/articles/mic/20080807/bell.html>
“Bell Canada to launch rebrand tomorrow.” Trading Markets. 7 August 2008. 7 August 2008. <http://www.tradingmarkets.com/.site/news/Stock%20News/1812553/>
“Bell unveils new marketing campaign.” National Post. 7 August 2008. 7 August 2008. <http://www.financialpost.com/story.html?id=707585>
Wherever there’s access to Bell’s new “er” ads, use a big black marker to print “suck” next to the “er”.
Bad Boy
August 8, 2008 at 11:12 am
Those new ads reminded me of the “Obay” ads. It seems that the “Obay” and the “Phreak615″ ads is Deja Vu all over again……
Simon Tonekham
August 8, 2008 at 2:52 pm
Have you noticed they’ve taken any semblance of humanity out of the logo? Now the name is just as faceless as the suctomer service.
I haven’t laughed at an ad so much since Frank & Gordon first appeared. They spent all that money to tease our curiosity, but I can’t help laugh when I see their ads now. Everytime I see the ER the first things that come to mind are:
1) this is a company that needs to go to the ER (emergency room)
2) ER reminds me of the response you always get if you have a question
3) timing it to coincide with the announcem,ent on texting makes me think anyone considering a new carrier, and who doesn’t text, just had their decision made SIMPL”ER’ – now that’s truth in advertising
Get real – $40million for this? Bell has lost all credibility with me. Bet a lot of those managers whose lives they destroyed could have done a lot better had they been reassigned to customer service. Oh yes, & all this is accompanied by a vague promise from the new overpaid execs for better customer service in a couple of years. Ha ha ha – do they really think we’re that simple minded that we’ll believe the spin and not our own experiences.
Hats off to the new FACELESS BELL. Big, blue, bullying & boring
May B Simpleminded
August 8, 2008 at 4:23 pm
this has got to be the lamest ad campaign yet that I’ve ever seen. first you have the abstract ads posted everywhere on the subway system which an “intellectual” few can decipher. then you have to wait for the olympics coverage to find out what that mystery is all about, only to disappoint that it’s just the new look of bell. to spend heavily on posted billboards that nobody understands, then with a follow-up on television to tell you what the latter is all about, apparently, only wastes the ever shorter attention span of the masses. from my personal experience of this new campaign, first i got pissed off more than intrigued the longer i see those “er” billboards all over the TTC. then when I figured it out from watching the olympics that it’s just bell (ho hum), i realized that this new ad campaign sucks big time even more than the two dingdong beavers. and it took creative teams to come up with this campaign? what a joke for bell canada!
phillip j. fry
August 15, 2008 at 1:07 am
er…maybe my phone with bell needs a n emergency room…thinking, yeah, it’s about time to change service provider.
paula
August 15, 2008 at 9:10 pm
the ad campaign has entered a second phase.. billboards now declare that Mobility just got bett-er. How? By changing your logo and ditching the beavers? I guess that is better, but what has Bell really changed to make it better? Absolutely nothing. Free wi-fi at Starbucks? Whoop-dee-doo!
D. Hill
August 21, 2008 at 10:03 pm